Internet Marketing Explained In 5 Minutes Or Less

Internet marketing is still a complete mystery to a large
majority of Internet users. For many net users, online
marketing is seen as some foreign area of the web, populated
with silly get-rich-quick schemes and unsavory characters
ready to rip off the innocent and uninformed consumer at
the click of a mouse.

In fact, Internet marketing could not be further removed
from this unfaltering picture. In reality, Internet marketing
is populated mainly with hard working professionals promoting
and selling high quality brand products by many of the world’s
Top 500 companies.

Worldwide there are now over a billion Internet users,
representing one large global consumer base or marketplace.
The total amount of goods sold online has been steadily
increasing each year as the Internet gains in both popularity and
familiarity. Studies have shown people shop online because of
lower prices, a wider selection of products, easier comparison
shopping, and many just prefer not having to travel to stores
to make a purchase.

Handling all this online e-commerce is a whole sector of
companies, hosting providers, web designers, advertising
agencies… and so on. All this online commerce has also
given rise to a relatively new creature — the professional
Internet marketer. Someone who makes a lucrative living
helping facilitate, in one form or another, all this online
activity.

Still Internet marketing has gotten a raw deal.

If you mention to any group of professionals that you’re
an Internet Marketer and that you work full time on the Internet;
you will receive some very skeptical looks and more than one
arched eyebrow of disbelief.

Regardless of this lingering skepticism, Internet marketing
has become a viable alternative for many disgruntled professionals
dissatisfied with their working hours or conditions. It has become
a viable alternative for many people from all walks of life, from
the college student to the bored housewife to the retired doctor…
all are enjoying a part time or full time income from the comfort
of their homes.

And since the Internet is now practically available to everyone,
anywhere in the world — Internet marketing is a level playing field.
Anyone can make a full time or part time income from the web if
they truly desire it.

There are many forms of Internet marketing. There are many online
business models you can follow. There are countless ways to earn
a good honest income from the Internet. Which path you take
will be largely determined by your own work habits, your background
and what marketing style you’re most comfortable with.

Here’s a quick rundown of the most popular forms of Internet
Marketing:

1. The Brick and Mortar Store Online

Most major companies and retail stores have created online
versions of their brick and mortar businesses. Even if
consumers don’t buy online, many use these sites for
gathering product information before buying in the
real world. A factor many savvy businesses are exploiting
in their overall marketing strategies.

2. Online Services

Many service industries have moved online, everything
from travel to banking to dating! Again, the Internet
can be a profitable extension for any service company.

3. Internet Products/Internet Gurus

Internet marketing has a whole history of pioneers who
have forged the methods and techniques of marketing online –
opt-in lists, mini-sites, article marketing, pay-per-click
advertising, joint ventures… a brief history populated with
such names as John Reese, Marlon Sanders, Ralph Wilson,
Yanik Silver, Corey Rudl, Ken Evoy and countless others.

A whole new industry has grown around ‘How-to’ market online,
info products, workshops and web seminars — teaching
people how to market on the Internet. A marketer creating
his own product can prove very productive; as seen
by John Reese’s 2004 launch of Traffic Secrets, which earned
over a million dollars in one day. (Without a penny of paid
advertising!)

4. Online Advertising and Promotion

Pay-Per-Click advertising such as those offered by Google
AdWords and other companies presents another viable marketing
route. Keywords (the exact words typed into a search engine)
fuel a large portion of the web’s activity, keyword marketing
has become a major driving force behind most of the economic
transactions on the web. This is a very lucrative sector for
those Internet marketers who know exactly what they’re doing.

Then there is the whole section of SEO experts and consultants
who command high prices for positioning companies or products
in the top positions on the major search engines. Acquiring
organic Top 10 search results (SERPs) will greatly determine the
profitability of your online product or company.

5. Affiliate Marketing

One of the least understood, yet one of the most profitable
forms of Internet marketing is affiliate marketing. An online
marketer can join any affiliate program and promote its products
or services on the Internet. You market the products, find
customers for the company and receive a cut or commission
for each sale you make from your marketing efforts. These
commissions can run anywhere from 2% to over 50%. One affiliate
click can earn you anywhere from a few cents to several
hundreds of dollars.

Major third party affiliate programs or companies such as
Commission Junction, LinkShare, Amazon, Shareasale…
acts as a brokerage or go-between representing thousands of
Top Brand companies such as Sony, Apple, Dell… to online
affiliate marketers. Marketers can join a program such as
Commission Junction or LinkShare and be able to promote and
market hundred of top quality products or services online. They
can consolidate their affiliate marketing through these
third party programs.

Perhaps the most common business model for the majority
of online marketers is the last example, or a combination
of advertising and affiliate sales. Many work-from-home
professionals have adopted this business model. They have
created site or sites on the topic that interests them and
of which they have or have gained some expert knowledge.

Once these sites become established and gathering a large
amount of targeted web traffic each day, making a nice income
can only be a matter of putting the Google AdSense code on
their pages and placing a few appropriate affiliate
links on their sites.

The more traffic these marketers deliver to their sites,
the more income they earn. The more unique content they create,
the more income they earn. The more web sites they design,
the more income they earn.

What many people outside of the web marketing field fail
to realize, the Internet is a 24/7/365 business. The Internet
is always on and working for you. It is automatically producing
income for you 24 hours of the day, while you’re sleeping, while
you’re enjoying a nice meal with friends, or even while you’re
on vacation.

Internet marketing can provide you with a lifestyle that is totally
liberating — you can live and work anywhere in the world. You can
be your own boss, set your own hours and work from the comfort
of your own home. Plus your whole online Internet business can be
automated so it basically runs itself.

Internet marketing is totally flexible. You can adjust your workload to
suit your own work habits. Internet marketing is scalable, once
you have learned how to make your first dollar, it is only
a simple matter of repeating and scaling up what you did to
earn that dollar. Computers and the Internet makes it just as
easy to handle a thousand sales as it is to handle one sale.

As Internet marketing becomes better known, it will gradually earn
more and more respect. It will become a well recognized profession
that many will aspire to and follow as a life long career. Mainly because
Internet marketing will give you the freedom rarely seen in any other
profession.

It offers you mobility, a high standard of living, and a working
environment that can’t be beat. It gives you the freedom to follow
your own interests and hobbies; all the while turning those interests
into viable revenue streams that supports the lifestyle of your
own choosing. When it is all said and done, earning a living just
doesn’t get any better than this.

5 Top Benefits of Internet Marketing

Internet Marketing is a company’s greatest tool for increasing sales in this digital age that we live in. Almost every aspect of a person’s life is at some point connected to the Internet. This is very evident in the amount of social media interaction that is conducted each day.

More and more people are spending their lives online. That’s already a given fact. Therefore, it would be more prudent if companies were to focus their marketing initiatives online as well, since more and more of their customers are accessible there. However, there are still skeptics who insists that the traditional marketing methods are still the best.

Though this may be true. One cannot deny the greater benefits that Internet marketing offers to businesses as we usher in this digital age. Below are 5 great benefits of Internet Marketing:

5 Top Benefits of Internet Marketing

Transcend barriers – This this one of the most obvious advantages Internet marketing offers over the tradition method. With Internet marketing, your business would be able to reach markets that you’re not able to reach before. Just like how you’re able to talk to a person living in Russia with just a click of a button, the same thing applies to marketing your business. Internet Marketing is not bound by geographical limitations since everything is done online. You’ll be able to showcase your products to customers thousands of miles away with Internet marketing. If you want your business to grow, marketing it online is the best decision you’ll ever make.

Cheaper costs – The cost for marketing your business online is significantly cheaper compared to traditional means. Since everything is digital, launching a marketing campaign, designing a product pamphlets, disseminating it through various social media platforms is just a matter of pointing and clicking. In addition to that, the manpower needed and the cost involved to maintain that manpower is significantly lower. Through Internet marketing, companies can sell their wares directly to their customers. This eliminates the need for retail outlets to pay retail costs just to showcase and sell their product.

Ease of Data Gathering – To be able to effectively market your products to people, you must first identify which niche your business caters to. You must identify the type of customers that has a higher demand for your product. To do that, you must gather pertinent customer data and what better place to do that than the Internet. Online data gathering has never been so easy. With the advent of online data forms, data gathering not only takes a shorter amount of time, but also makes it easier to find people who are willing to answer your data gathering questionnaires.

A personalized sales experience – We’ve all been customers before. As customers we always want to feel that we’re the sole focus of the company as we transition to making that buying decision. We want them to treat us like we’re the most important customer in the world. In the physical world, we can probably address 2-3 customers at a time; not enough to make a significant impact in the overall sales experience of the customer. With Internet marketing, however, we can personalize a customer’s sales experience easily. Since every transaction is done through a web browser, we’re able to create certain programs or plug-ins that would recommend the best products to your customers. In addition to that, we can also show our customers similar products that might be of interest to them. Overall, this creates a sense of importance to the customer; that the company went out of their way to give them a fantastic sales experience.

Better customer interaction – Marketing your products and interacting with all your customers has never been this easy with Internet marketing. Because you’re able to reach your customers far and wide, you’ll be able to interact with them even after the sales process ends. The beauty of this whole thing is that you don’t even have to leave the comfort of your home or office. You can reach your customers 24/7. You can ask them how they’re enjoying their product, what other potential products they might need or maybe provide them some after sales support if their encountering any problems in using your product. This all comes down to making your customers feel that they’ve dealt with a real human being instead of some big corporate machine that’s only interested in their money.

So there you have it. These are the 5 Top Benefits of Internet Marketing. We hope that we’ve convinced you in taking the Internet marketing route to grow and expand your business.

Can You Become a Professional Internet Marketing Consultant?

Becoming a professional internet marketing consultant is a
business opportunity that individuals who are well-versed in e-
business and internet marketing may be interested in pursuing. If
you are new to internet marketing, you could certainly become a
professional internet marketing consultant; however, a lot of
preparation is needed because providing professional services as
an internet marketing consultant requires knowledge and
experience with a variety of different types of internet
marketing.

If you are interested in become a professional internet marketing
consultant you should analyze your internet marketing skills,
identify your strengths and weaknesses, and craft a plan for
educating yourself and strengthening your internet marketing
skills in areas that are lacking. Developing your expertise in
the field of internet marketing prior to offering services as an
internet marketing consultant is crucial.

As an internet marketing consultant you will come in contact with
a variety of clients with varying levels of knowledge about
business and internet marketing. Some will be completely new to
business and will need basic guidance from their internet
marketing consultant in regard to basic business matters as well
as entry-level internet marketing concepts. On the other hand,
you may have business professionals who are seasoned in business
and marketing but are clueless about internet marketing. Last but
not least are the e-business professionals who commission an
internet marketing consultant for research, planning and internet
marketing services including management of marketing campaigns.

As an internet marketing consultant you can provide full-service
consultations, or you can target specific internet marketing
areas in which you have gained expertise. Sometimes the latter is
best because not only is there less for you to learn which
enables you to truly provide expert services, but a narrowed
scope of services can also provide a niche market which gives you
potential for developing a thriving practice as an internet
marketing consultant.

Niche areas you may wish to pursue as an internet marketing
consultant include:

1. Market research

2. Preparation of marketing plans and/or business plans

3. Search engine optimization

4. Pay-per-click campaign management

5. Email marketing

6. Viral marketing

7. Link campaign management

8. Ezine advertising

9. Newsletter publishing

10. Distribution of expert articles

11. Media campaigns

12. Copywriting

13. Website development

14. Web hosting

15. Coaching services

16. Training and education

17. Publication of internet marketing books

18. Operation of a subscription service with

information about internet marketing

These are all services that an internet marketing consultant may
offer. The service menu for an internet marketing consultant may
focus on one specific type of internet marketing, a few different
types of services, or full-service internet marketing
consultation that includes all of the suggested services and even
more. While providing some of the service offerings would require
an internet marketing consultant to pursue self-development
opportunities through continuing education and experience, some
areas are easy to master without extensive experience or
training.

When you specialize in a specific area of internet marketing, the
fact that you are specialized can actually build your credibility
as a professional internet marketing consultant. You can also
participate in online forums about internet marketing or publish
expert articles about internet marketing which can position you
as an expert in internet marketing consultant further building
trust and credibility which will enhance your business through
word of mouth referrals.

With the exception of web hosting, no expensive equipment is
needed to provide services as an internet marketing consultant.
To provide services as an internet marketing consultant you will
need access to various resources and publications which will keep
you abreast of changes in the internet marketing industry. Basic
computer equipment and some specialized software may also be
necessary. The most important factor to remember is – to be a
professional and credible internet marketing consultant you must
develop expertise in whichever area of internet marketing you
wish to consult in.